Zoho ERP Is Here: What It Actually Means for MSME Manufacturers
When Zoho officially announced its dedicated ERP offering in early 2026, it naturally drew attention across the manufacturing ecosystem. For years, MSME manufacturers in India have operated in a gap caught between basic accounting tools on one end and heavyweight ERPs like SAP or Oracle on the other. With a homegrown platform stepping more clearly […]
Top 5 Systems Every Manufacturing MSME Should Automate (And When)
When manufacturing companies talk about “going digital,” the conversation usually starts with software. Which tool to buy.Which module to implement.Which vendor is cheaper. But in reality, most manufacturing MSMEs don’t struggle because they lack tools. They struggle because the goal of digitalisation itself is not clearly defined. This is not a criticism. It’s a reality […]
Zoho Implementation for MSME Manufacturers in Chennai
Why Zoho Implementation Fails (and Succeeds) for MSMEs Many manufacturing MSMEs in Chennai and across Tamil Nadu already use Zoho in some form. Some have Zoho Books for accounting.Some have Zoho CRM but only for basic lead tracking.Some tried Zoho Inventory but stopped halfway. And many quietly say this: “We have Zoho… but we’re not […]
Zoho for Manufacturing – The Complete Guide for MSMEs
A few weeks ago, I visited a small electrical manufacturing unit in south Chennai.The owner told me something that hundreds of MSMEs quietly feel: Why MSMEs in Tamil Nadu Are Re-thinking Their Systems “My team works hard… but our system is slow. We’re always catching up, never ahead.” Sales was in WhatsApp.Inventory was in Excel.Production […]
How Zoho Empowers MSMEs to Streamline Operations and Grow Faster
Practical strategies for MSMEs to go from Excel chaos to growth-ready systems. In small or medium electrical or electronics manufacturing business today we often witness juggling too many balls. Manual sales tracking, disconnected systems, fragmented workflows, and a constant scramble to keep everything aligned. Many MSMEs still rely on spreadsheets, paper ledgers, or legacy software […]
7 Zoho CRM Features Most MSMEs Overlook
Why These Features Are Often Missed Most MSMEs in manufacturing and trading start using Zoho CRM to manage leads and contacts. But as they scale, many still struggle with missed follow-ups, data chaos, or low sales conversion rates. Why? Because they’re only using 30–40% of what Zoho CRM actually offers. If your team still relies […]
Unlock Sales Growth: Why MSMEs Need CRM & Automation Now
The Hidden Bottleneck Hurting Electronics MSMEs Today Picture this: A growing MSME in the electronics sector misses a $100K order because the sales rep couldn’t access updated customer information in time. Sound familiar?Today, over 58% of MSMEs still juggle between Excel sheets, disconnected tools, and manual processes (Source: Salesforce SMB Trends Report).The result? Slower responses, […]
Streamlining Sales Processes for MSMEs in Electrical Manufacturing
In the bustling world of Micro, Small, and Medium Enterprises (MSMEs) within the electrical manufacturing sector, managing sales processes can often feel like navigating a labyrinth. Sales managers and business development teams frequently grapple with disjointed workflows, leading to missed opportunities and stagnant growth. The absence of a unified system to track leads, manage customer interactions, and […]
Empowering Electrical Manufacturing MSMEs with Zoho CRM Solutions
Micro, Small, and Medium Enterprises (MSMEs) in the electrical and electronic manufacturing sector face unique challenges in managing customer relationships and streamlining operations. Implementing a robust Customer Relationship Management (CRM) system like Zoho CRM can be a game-changer, enhancing efficiency and driving growth. Challenges in CRM Adoption for MSMEs Despite the clear benefits, many MSMEs […]
Understanding Multi-Channel Customer Engagement in CRM Systems
In today’s digital age, customers expect to engage with businesses across multiple channels. Whether it’s through email, social media, live chat, or phone calls, the way customers interact with brands has evolved. Multi-channel customer engagement refers to the practice of communicating with customers through a variety of touchpoints, creating a seamless and consistent experience. By […]
